Combat Store is now looking for a dedicated and ambitious co-owner for the launch of our first physical store in Oslo.

This is a rare opportunity to come in as a partner in an already established and recognised concept in martial arts and training equipment – with a solid foundation, strong brands and clear growth plans.

About Combat Store

Combat Store was founded in 2018 in response to a clear need in the market: access to quality martial arts equipment in Norway. Since the start, the company has grown continuously, delivered positive results every year and been awarded triple Gazelle status 2022–2024.

In 2025, Combat Store AS was merged into Keep Cool AS as a strategic move to establish a more robust holding structure suited to further growth and expansion. The company is 100% owned by founder Arne Leon Bjørndal through the holding company Keep Cool AS.

Today Combat Store is a leading player in the Norwegian market, official distributor for strong brands and main sponsor of the Norwegian Kickboxing Federation and the Norwegian national kickboxing team. We have also launched in Sweden and Denmark, and are planning further expansion in Europe.

New venture – a physical store in Oslo

As a natural next step, we are now establishing our first physical retail concept in Oslo. We are looking for a co-owner who wants to help build up and run the store locally, in close collaboration with us centrally.

Concept image of Combat Store Oslo – physical store (AI-generated)
The images are AI-generated.

About ownership and investment

  • Ownership stake: 49%
  • Equity requirement: kr 250,000
  • Company: Combat Store Oslo AS (to be established together with you)

As a co-owner you get access to:

  • An established brand name with a strong position in the market
  • Existing supplier agreements and product portfolio
  • A documented concept and operational experience
  • Marketing, e-commerce and customer base from Combat Store
  • Close follow-up and collaboration with head office

Strong brands

As part of the Combat Store concept, you work with some of the most recognised brands in martial arts:

  • TOP TEN – World leader in martial arts equipment, WAKO-approved and used at international championships.
  • Venum – Global premium brand in MMA, boxing and fitness. Official outfitter for the UFC.
  • SafeJawz – Mouthguard specialist with innovative technology and a high level of comfort.

Who are we looking for?

We are looking for someone who:

  • Wants to run and develop their own store
  • Has a strong interest in training, martial arts or retail
  • Has drive, the ability to get things done and a sense of ownership
  • Wants to build something of their own – but with the security of an established system
  • Has the financial means to contribute the necessary equity

Experience from running a store or from sales is an advantage, but not a requirement. The most important thing is the right attitude and the will to succeed.

Interested?

We will not go ahead with the launch until the right co-owner is in place. Get in touch for a no-obligation chat:

Arne Leon Bjørndal
Daglig leder, Combat Store
E-post: arne@combatstore.com
Telefon: 921 44 401